AirTran Airways Becomes Official Airline of the New Amway Center
September 30, 2009
ORLANDO – The Orlando Magic and AirTran Airways announced today a new, multi-year relationship, making the airline a “Champions of the Community” partner for the new Amway Center. “Champions of the Community” partners are an elite tier of brands who are committed to Central Florida and the Parramore community. The fully integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility, and category exclusivity.
AirTran Airways becomes the Official Airline of the Orlando Magic and the new Amway Center, which will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida Community.
“We are excited to have AirTran Airways, a local Orlando-based company, join the Magic family as a Champions of Community partner,” Orlando Magic Chief Operating Officer Alex Martins said. “AirTran Airways represents the quality and excellence we look for in developing partnerships. We believe this relationship will be mutually beneficial and will provide AirTran Airways a unique opportunity to deliver a direct, positive message to our fan-base and beyond.”
Orlando-based AirTran Airways serves more destinations from Orlando than any other airline, recently adding flights to Nassau, Bahamas, Montego Bay, Jamaica, Aruba, and Key West. The airline is also the winner of the prestigious Airline Quality Rating and the only major airline with Wi-Fi on every flight.
“We are so proud to partner with the Orlando Magic,” said Bob Fornaro, Chairman, President and CEO of AirTran Airways. “The hometown team and the hometown airline are the perfect combination. We look forward to a long and successful partnership.”
Starting this season AirTran Airways will receive branding in key aspects of Magic marketing and communications, including in-arena interactive elements and signage, radio, print and internet promotion.
In addition, with the opening of the new Amway Center for the 2010-2011 season, AirTran Airways will have a first-of-its-kind brand integrated space – The AirTran Airways Flight Deck -- located in the inner bowl of the arena viewable by all fans.
AirTran Airways will also support Orlando Magic community programming, which focuses on literacy, health and wellness, and the arts, with a special emphasis on the Parramore neighborhood surrounding the new Amway Center.
AirTran Airways joins Harris Corporation as a “Champions of the Community” Partner for the new Amway Center.
About AirTran Airways
AirTran Airways , a subsidiary of AirTran Airways Holdings, Inc. (NYSE :AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran Airways is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America’s newest all-Boeing fleet. Its low cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.AirTran.com.
September 30, 2009ORLANDO – The Orlando Magic and AirTran Airways announced today a new, multi-year relationship, making the airline a “Champions of the Community” partner for the new Amway Center. “Champions of the Community” partners are an elite tier of brands who are committed to Central Florida and the Parramore community. The fully integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility, and category exclusivity.
AirTran Airways becomes the Official Airline of the Orlando Magic and the new Amway Center, which will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida Community.
“We are excited to have AirTran Airways, a local Orlando-based company, join the Magic family as a Champions of Community partner,” Orlando Magic Chief Operating Officer Alex Martins said. “AirTran Airways represents the quality and excellence we look for in developing partnerships. We believe this relationship will be mutually beneficial and will provide AirTran Airways a unique opportunity to deliver a direct, positive message to our fan-base and beyond.”
Orlando-based AirTran Airways serves more destinations from Orlando than any other airline, recently adding flights to Nassau, Bahamas, Montego Bay, Jamaica, Aruba, and Key West. The airline is also the winner of the prestigious Airline Quality Rating and the only major airline with Wi-Fi on every flight.
“We are so proud to partner with the Orlando Magic,” said Bob Fornaro, Chairman, President and CEO of AirTran Airways. “The hometown team and the hometown airline are the perfect combination. We look forward to a long and successful partnership.”
Starting this season AirTran Airways will receive branding in key aspects of Magic marketing and communications, including in-arena interactive elements and signage, radio, print and internet promotion.
In addition, with the opening of the new Amway Center for the 2010-2011 season, AirTran Airways will have a first-of-its-kind brand integrated space – The AirTran Airways Flight Deck -- located in the inner bowl of the arena viewable by all fans.
AirTran Airways will also support Orlando Magic community programming, which focuses on literacy, health and wellness, and the arts, with a special emphasis on the Parramore neighborhood surrounding the new Amway Center.
AirTran Airways joins Harris Corporation as a “Champions of the Community” Partner for the new Amway Center.
About AirTran Airways
AirTran Airways , a subsidiary of AirTran Airways Holdings, Inc. (NYSE :AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran Airways is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America’s newest all-Boeing fleet. Its low cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.AirTran.com.
